It is one (1) year since the strategic plan was implemented and, as the Operations Manager, you are reviewing the performance of the business against the performance indicators identified in the plan.

Assume that the performance indicators identified in the strategic plan are as follows:

• A 20% increase in total sales revenue.
• International market identified, and exporting commenced. Sales to international markets to comprise 20% of total income.
• Suitable alliance for marketing identified and 10% increase in sales attributed to alliance marketing.
• Identify new products through review of competitors' web sites.

Data and comments from staff after 12 months from implementation of the strategic plan show:

• Sales have increased from $550,000 to $800,000
• Product now selling in Hong Kong and Singapore. Total international sales identified as $70,000.
• No progress on alliance marketing as yet. No suitable partner identified.
• No ideas for new products.

Complete the following activities:

1. Write a report for management.

The report should address:

1. Analyse and report on the data provided.
2. Comment on whether performance indicators have been achieved.
3. Develop recommendations for the year ahead based on your evaluation as above, as well as required changes to the strategic plan.
4. As you have also been asked to evaluate the strategic planning process, research best practice strategic planning processes and report on whether the organisation achieved this with the first strategic plan development and what could be improved.

1. Send an email to the Management Team (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.

It should introduce and summarise the contents of the attachment.

Attach your report to the email.