Question
It is possible for a company to be the lowest-cost producer in its industry and simultaneously have an output that is most valued by customers.
It is possible for a company to be the lowest-cost producer in its industry and simultaneously have an output that is most valued by customers. Discuss this statement.
Should I discuss this with Cost Leadership Strategy
or
Discuss with Value Creation and Pricing Strategy?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
