It is said that firms are in general risk-averse, and for this reason often take an incremental

approach to internationalisation. This is known as the "Uppsala model". Write an essay on

the Uppsala model wherein you:

3.1 Introduce the model. (2)

3.2 Identify the main argument of the model. (5)

3.3 Use a clearly labelled diagram to illustrate the internationalisation process. (10)

3.4 Briefly discuss the different approaches to internationalisation. (15)

3.5 Critically evaluate the Uppsala model (12) referring to at least three scholarly articles

that you can find in the EBSCO database (6 - refer to rubric for details). (18)

3.6 Marks will be awarded for the writing style and presentation of the essay (5) and

referencing (5) as indicated in the rubric.