It is unfortunate that some businesses use deceptive and manipulative strategies to attain the sales objectives. It more unfortunate that most people trust companies in that the").r consider their interests. However, the use of marketing means and targeting uninformed customers is not unethical or manipulative means. One of the reasons is that most companies and businesses research and analyze their consumers determining the predisposed means that might make a person to buyr a product. These include a variety of factors such as cultural norms, personal preferences as WE\" as regular orders among others