Question
It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses
It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses and pricing strategies.
- Match each business with the pricing strategy that you believe the business is using.
- Discuss why you think the business is using the pricing strategy that you did.
Pricing Strategy
Penetration Pricing
Pricing Skimming
Premium Pricing
Competitive Pricing
EconomyPricing
PromotionalPricing
Business
Bentley Motors
Motorola
Kohl's
Dish Network
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
