It protects the product's content and provides convenience. E. Performance Quality a F. Brand It's anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It is simply the appearance of the product. G. Design H. Product Quality The printed information appearing on or with the package. A group of products that are closely related because they function in a similar manner are sold to the same customer groups. I 1. Labelling J. Product mix depth K. Product features