It should be open ended in terms of time. M Question 20 Which of the following is true about the development of a marketing plan? It is the largest strategic business plan in the organization. O It is the final step in strategic planning. It is only useful for the company as a whole. It should be an adaptive response to day-to-day issues and unanticipated situations. It should be unique to the organization for which it was created. D 2 Question 21