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It took the executives at Packard Institute eight months to find a marketing company that they felt comfortable working with to rebrand their organization. All
It took the executives at Packard Institute eight months to find a marketing company that they felt comfortable working with to rebrand their organization. All the executives were part of the process. Many of them had individual conversations with potential account managers at each marketing company that submitted a proposal. Packard Institute a high level of which buying factor?
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