It was a bumper crop for hominy this year, and The Hominy Man hoped to set a price for a case that can maximize profit. The annual fixed cost for the hominy harvesting and other equipment is $200 and the variable cost per case is $20. The price (p) is related to demand (v) according to the following equation: v = 800 - 16p. To maximize the profit, the optimal price of a case should be____ and maximized profit _____