It was July $2022,$ and Isaac Morgando, one of the founders of MVMT Strength Inc. $($MVMT Strength or MVMTS$),$ wanted to create a comprehensive marketing plan for the fall season. The gym had recently moved to a new location and Morgando wanted to continue growth through promotional campaigns. If you were a member of the MVMTS Product Mangement team, how would you answer the questions below to Isaac Morgando and his Leadership team? In a paper of $35$ pages, address the following questions: $1.$ Identify the marketing challenges and MVMTS$$s goals. Are there any constraints to be

considered? $2.$ Evaluate the company$$s core capabilities. $3.$ Analyze the external environment. What are the opportunities and threats the company is

facing. $4.$ Perform a competitor and consumer analysis. What is the company$$s competitive

advantage? $5.$ Create a comprehensive marketing plan for MVMTS$.$ Justify decisions with quantitative and

qualitative analysis.