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ite refernces so that i could better learn The topic is on a Iphone 12 : What product did you select, and why? What were

ite refernces so that i could better learn

The topic is on a Iphone 12

: What product did you select, and why? What were your initial reactions to the product advertising campaign under analysis?

  • Did the campaign change your attitude? If so, how?
  • Did the campaign change your behavior? If so, what did you do differently

: Choose two of the following sociopsychological approaches to describe your understanding of persuasion and propaganda used in the campaign:

  • Authority: Did the campaign use an authoritative figure to persuade you?
  • Reciprocity: Did the campaign offer something in reciprocation?
  • Commitment or Consistency: Do you feel a sense of commitment or need for consistency because of the campaign?
  • Social Proof: Do you feel a sense of social approval because of the campaign?
  • Likeability: Do you like the people in the campaign?
  • Scarcity: Does the campaign imply a scarcity of the product?
  • Include any media research and available data that are specifically related to your product and the advertising campaign

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