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Item 13 of 20 If a Marketing Campaign costs $14,350, elicits 20 enquiries and results in business revenue of $40,000 then what is: a) the
Item 13 of 20 If a Marketing Campaign costs $14,350, elicits 20 enquiries and results in business revenue of $40,000 then what is: a) the cost per enquiry? b) the benefit-cost ratio (to 2 Decimal Plac
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Operations Management
Authors: William J Stevenson, Mehran Hojati
4th Canadian edition
978-1259270154, 1259270157, 978-0071091428
