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Item Cost ($) PR materials 19,000 PR staff wages 135,000 Manager salary 100,000 Office rent 49,000 Context: Spark PR Agency wants to estimate its annual

Item

Cost ($)

PR materials

19,000

PR staff wages

135,000

Manager salary

100,000

Office rent

49,000

  • Context: Spark PR Agency wants to estimate its annual costs associated with clients. Assume costs for PR materials and staff are variable costs.
  • Data from last year (105 clients): See table above.
  • Required:
    • a. Use account analysis to estimate total fixed costs per year and the variable cost per unit. Provide the cost equation in the form Y = f + vX.
    • b. Estimate the total costs for next year assuming 125 clients will be served.

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