Ithaca Transport serves a variety of customers, from individual consumers needing a single item delivered, to large manufacturers or wholesalers needing to ship goods to the other side of the world. Ithaca has enjoyed sizable profit margins based on its ability to set prices based on the customer and market segment. It has also committed to becoming a more environmentally conscious organization, with plans to reinvest profits in more responsible transportation resources. The company's objectives and measures are as follows. Connect each measure to the objective it best captures (there will be more than one appropriate measure for some objectives)