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itle: Service Company Visit and Analysis Due Date: Report: w/o April 2, 2020 Presentation: w/o April 9, 2020 Evaluation: This assignment is worth 30% of

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itle: Service Company Visit and Analysis Due Date: Report: w/o April 2, 2020 Presentation: w/o April 9, 2020 Evaluation: This assignment is worth 30% of your final mark. . Part A- Report (20% of the term mark) . Part B - Presentation (10% of the term mark) his is a 4-member group project. In this assignment you will be required to apply key Service Marketing concepts that ave been explored in this course. Your group has been hired to analyze a franchise by an investor group. The franchise will be assigned from the following list of companies: Tim Hortons 5. Harveys 9. Country Style MacDonald's 6. Starbucks 10. Mr. Sub Pizza Hut 7. Hero's Certified Burgers 11. Burger King Second Cup 8. Subway 12. Pizza Pizza The intent of the project overall is to observe and record their processes, facilities and operations from a customer's erspective. You will start by visiting one of their locations (it cannot be on a Humber campus). All members must visit e location at the same time (a group picture should be taken then). Each member needs to "force an exception" by ordering a beverage or meal item that is not on the menu, but would be possible for them to make. For example, a andwich from Subway with only vegetables (i.e. no meat, cheese or sauce of any kind); or a coffee with 'zero calories' e. no cream or sugar). The purpose is to observe how an exceptional situation is handled by the staff, and to report what ou experienced e.g. extra waiting time, stress of the server, etc. It is strongly suggested to start the project immediately. INSTRUC ONS

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