Its a familiar sign of summer an unsolicited visit by a home security sales agent pitching a system that is essential to the safety of your family and is value priced today only. Two basic human instincts are inflamed: safety and savings. These traits, matched with often manipulative sales tactics, are driving a global industry expected to reach $35B by 2017.

While there is legitimate value in protecting person and property, the industry is under harsh scrutiny.

How can home security companies better serve prospective customers? How do prospective customers better protect themselves from shady sales agents?