It's happened to you. You're on your phone using your favorite app when you get a push notification from a brand trying to sell you a product. But you quickly click away. Most people do that because they don't like the ads. According to a survey by SessionM, close to 62 percent of survey respondents never want push notifications or want them very infrequently.

To learn more about the survey, read the article https://martech.org/study-shows-mobile-users-ad-ambivalence-resistance-push-notifications/

After reading the article, write-about your thoughts on the effectiveness of this kind of advertising. Is the percentage high enough to justify bugging people when most of them click away? Give three reasons why you feel they are effective or why they are ineffective.