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It's holiday time, and you've decided to purchase a jewelry item for the person of your choice at Tiffany & Co. Evaluate how Tiffany's advertising,

It's holiday time, and you've decided to purchase a jewelry item for the person of your choice at Tiffany & Co. Evaluate how Tiffany's advertising, personal selling, public relations, and digital

media might influence your purchase decision. How might the relative importance of each of these IMC elements be different if your grand parents were making the purchase?

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