It's in chapter 6 and 8 of Marketing management 3rd edition book. The question is on the assignment

Suppose there is a university that is considering equipping its campus police force with what are known as "Body Worn Cameras\" (BWC). These cameras, worn on the front of an ofcer, record continuously during an ofcers shift. If an unusual even occurs during the shift, the ofcer, the ofcer's superiors, and other administrative ofcials can later review the recording of the event to better assess exactly what happened at the time. One of the benets of a BWC in a policing situation is that if circumstances become chaotic there is a clear record of what actually happened, independent of any participant's recollection of the situation. Many municipal police forces around the US have adopted BWC in order to promote better relations with community members, especially those who might be suspicious or resentful of a police presence. Typically, universities have not adopted BWCs, at least in part because events of great deal turmoil are far less common on university campuses, in part because there is usually a good relationship between campus police and university community members, and in part because of community member privacy concerns related to the continuous recording of everything an ofcer encounters on campus during a shift. Of course, there are also privacy concerns for BWCs in non- university settings as well. Still, many communities have welcomed the adoption of BWCs by local police forces. Suppose now that the campus police force has been directed to begin to acquire and regularly wear BWCs while patrolling the campus and responding to incidents. Assume that the chief of campus police has approached you, a respected expert in the area of marketing research, to help her conduct a study of the campus community to decide the best way to communicate this plan to the campus community. In particular, the chief wishes to address the concerns, whatever they may be, of the community head-on in the communication effort The chief believes that acknowledging the legitimate (even if ill- founded) concerns of the community and then responding with a clear rationale that addresses those concerns is the best approach. The goal of the marketing research effort is to reveal the concerns of community members, in light of the fact that a university community may well differ from other communities, such as neighborhoods and municipalities. Accordingly, the chief's staff has developed two different approaches. One approach is to conduct a series of focus groups that would include faulty, staff, and students. The other is to conduct an anonymous online survey of students, faculty, and staff. Unfortunately, the chief is unable to decide which approach to adopt. What do you recommend to the chief? If you recommend a focus group approach, begin your answer with "focus group\" and briey explain why it is superior to other the option. If you recommend an anonymous online survey approach, begin your answer with \"survey" and briey explain why it is superior to other the option. If you think it doesn't matter which approach the chief adopts, begin your answer with "either" and briey explain why neither option is superior