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its more into marketing but the closest is finance 2. a. Critically analyse the success of iphone 12 using the 'Levels model of product analysis.

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2. a. Critically analyse the success of iphone 12 using the 'Levels model of product analysis. (12 marks) b. Explain Product line pricing' and 'Captive product pricing' with due examples or illustrations. (8 marks)

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