Question
It's post pandemic 2025, and the world has returned to pre-pandemic normal. The economy is doing well, and many Americans are buying homes at
It's post pandemic 2025, and the world has returned to pre-pandemic normal. The economy is doing well, and many Americans are buying homes at extremely low interest rates. Bankers have forgotten past mistakes and are of the mindset that the boom in the real estate market will never end. As long as a borrower has a job, they can get a mortgage to buy a home. Many of the mortgages that borrowers are receiving, they cannot afford. Lenders are offering the 5-Year No Payment Mortgage. Borrowers who take out these mortgages do not have to make a payment for 5 years. What's the catch? All interest and payments that were due in the first five years becomes due in Year 6 and the borrower will have five years to pay it off along with their normal mortgage payments that start in Year 6. Further, the bankers have been purposely targeting marginalized low income populations while suspecting inflation will rise 10% in 2027, which will cause many Americans to financially struggle. 3.Explain whether a home would be considered a Convenience Product, Shopping Product, or Specialty Product. Also, explain where you would place a home along the Product Continuum. Explain your answers in detail. 4.In marketing, there are four utilities which enhance the appeal of goods and services. Which utility would a mortgage fall under? Explain your answer.
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