It’s pretty straightforward. Basically, we need to pick 3 international market entry methods that fit our
chosen company (coca cola) into the country we have previously chosen (Mexico & Australia).
International market entry method basically means it’s a companies way of exporting their product to
another country.
These methods can be things like; exporting, piggybacking, countertrade, licensing, joint ventures,
franchising, greenfield investments, or turnkey projects etc.
We will do:

Licensing and Franchising
Does coca cola have any licences/franchises when it exports to Mexico/Australia? Pros and cons?