ITTEAL UI NEW Cill any. This component of the Five Forces analysis covers how does new firms affects Facebook Inc. We cannot deny that the new entrants exert a strong force against Facebook for them to be able to compete, due to the low switching costs (low difficulty) of advertisers in moving from one service provider to another. However, this Five Forces analysis also shows that it would be difficult for other online social media businesses to develop a popular and reliable social media brand similar to Facebook's it would take a lot of process and challenges in order to have a popular and leading online social media businesses. New entrants have difficulty reaching critical mass due to the strength of the network effect and prominence of social media giants. However, apps like TikTok can still appear overnight and enjoy astronomic growth in just a few years. Thus, while the threat of new entrants is far smaller than what it was several years ago, it's still a possibility. The same with building the customer loyalty or the advertiser's loyalty especially nowadays the privacy of the users had to deal with different challenges. This component has a weak force only for Facebook Inc