IV. Corporate Level Strategies Based on Directional Strategy, we believed that Netflix used Horizontal Growth because they expand or increase their services offering to their subscribers. They do this by acquiring services and controlling the main industries interested in video distribution. They provide their service in many forms and markets, in order to dominate the digital distribution. One of Netflix's objectives is to expand its industry by targeting new markets in new countries. By rendering the web content appealing on the basis of market affordability, the company's cost leadership generic approach leads to the effectiveness of this intensive growth strategy. Netflix uses this strategic edge approach to effectively create new material for existing customers, whose time spent viewing those content contributes to the company's earnings. The pipeline business model, which is part of the company's overall business model, includes funding for new film content development. The emphasis on original programming is one of the main foundations of Netflix's corporate development plan. The group has continued to develop its library of original films and television programs. It also intends to increase the number of them in 2020 and 2021. Its strategic moat has become stronger. Aside from that, original material is the primary differentiator for online streaming sites. Not only Netflix, but also its rivals, such as Amazon Prime, are invested in original programming. Netflix, on the other hand, has a much bigger collection than the rest. Nothing draws customers from all over the world including original film and television programs.