iv$.$ Generation X Cohort $-$ Born $1965-1980$ and age $44-59$ in $2024.$ These are the latchkey children of the $\text{'}80$s$.$

These are the latchkey children of the $\text{'}80$ s and have received the most publicity. Perhaps because many have seen first$-$hand the trauma of divorce, this cohort has delayed marriage and children, and they don't take those commitments lightly.

This group shows a spirit of any other cohort.

They accept and put quality of personal life ahead of work life. unmatched by

Reaching Gen$-$Xers is complicated:

Many Xers rely on traditional media

However, email is considered the gold standard for personal communication as well as business.

digital vicles also is huge among Gen X$.$

Your digital marketing strategy has to be on point to reach the skeptical Gen Xers.

Their experiences have made them into independent, resourceful, and family$-$oriented adults.

v$.$ The Millennial Generation Cohort $-$ Born $1981$ to $1996,$ age $26-43$ in $2024.$ They are also known as "Gen Y$."$

In the "Millennial" generation surpassed the Baby Boom generation as the nation's largest living generation. They're more digitally connected than any other generation before them.

They are more and without the cynical, "What's in it for me$?"$ free$-$agent mindset of many Xers.