IV. Model Anaswer Marketing Action Plan Rationale : The marketing plan addresses the existing issue on first and business class flight meal service on a London to New York flight. Strategy/Action Objective Responsible Timeline Cost Risk (Plan to be taken to solve the (something you findividual or needed time) (Propose (possible danger problem) want to team involve) budget) achieve) Conduct market research To Develop HOD 05 March with passenger focus meal (a day) 500 omr Passengers origin group requirements Test three meals in a To find Marketing 05 March 8,000 omr week from different satisfying team -11 March Passengers catering services meal (a week) behavior Survey Customers who To measure Marketing 15 March 500 omr tried new meals quality of team -20 March Passengers new meals (6 days) multiple response Select catering service to deploy Marketing 23 March Base on Contract with best set of meals more team and the (a day) the disagreement and negotiate satisfying admiration contract meal service IV. Model Anaswer Marketing Action Plan Rationale : The marketing plan addresses the existing issue on first and business class flight meal service on a London to New York flight. Strategy/Action Objective Responsible Timeline Cost Risk (Plan to be taken to solve the (something you findividual or needed time) (Propose (possible danger problem) want to team involve) budget) achieve) Conduct market research To Develop HOD 05 March with passenger focus meal (a day) 500 omr Passengers origin group requirements Test three meals in a To find Marketing 05 March 8,000 omr week from different satisfying team -11 March Passengers catering services meal (a week) behavior Survey Customers who To measure Marketing 15 March 500 omr tried new meals quality of team -20 March Passengers new meals (6 days) multiple response Select catering service to deploy Marketing 23 March Base on Contract with best set of meals more team and the (a day) the disagreement and negotiate satisfying admiration contract meal service