IV. Recommendations Develop recommendations with a supporting plan of implementation for each of the top strategic issues identified o Short-term recommendations (1 year: per quarter): objectives and tactics O Long-term recommendations (3 - 5 years: per year): objectives and programs Potential financial outcomes; investment requirements; and metrics that indicate whether the objectives were achieved. When choosing a recommendation and arguing for the best one, it becomes easier when each recommendation is compared against a set of criteria such as: amount of investment required; potential financial outcomes - revenues, profitability, ROI, breakeven point; shareholder value; competitive advantage implications; degree of risk; match with company culture and mission: timing; business model. Good recommendations have to: Be plausible: doable or feasible Be worthwhile: lead to success Address the chosen strategic issues AKT