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IV. The MoonStore is a start-up jewelry company that produces only unique products based on customer's own design and materials they preferred. The company received
IV. The MoonStore is a start-up jewelry company that produces only unique products based on customer's own design and materials they preferred. The company received funding of $100,000 from investors and decided to open a new office in New York City. The two locations under consideration are the Upper East side and Upper West side. The managers have identified 5 factors that should be considered in decision making. Each location is assigned a score between 0 and 100 points on each factor. Higher scores are better. The scores are provided in the table below. Factor Upper East side Upper West side Customer convenience 70 80 Bank accessibility 40 90 Computer support 85 75 Rental costs 90 55 Labor costs 80 50 a) When factor weights are 0.25, 0.20, 0.20, 0.25, and 0.10 for customer convenience, bank accessibility, computer support, rental costs, and labor costs, respectively, then which location is chosen by the factor-weighting (factor rating) method? b) When factor weights are 0.40, 0.20, 0.10, 0.20, and 0.10 for customer convenience, bank accessibility, computer support, rental costs, and labor costs, respectively, then which location is chosen by the factor-weighting (factor rating) method
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