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Ivan runs a small Independent movle theatre in Scarborough, which presently attracts 1,200 customers per week at a ticket price of $8. HIs customer base
Ivan runs a small Independent movle theatre in Scarborough, which presently attracts 1,200 customers per week at a ticket price of $8. HIs customer base comprises 1,000 adult customers and 200 seniors. He would like to Increase his total revenue by practlsing price discrimination. He knows that the demand by adults is falrly inelastic and that a change in the admission price of $1 would change the quantity by 80 customers. He also recognizes that the demand by seniors is farly elastic and a $1 change in the price would result in a change of 50 customers. a. From this Information, complete the table above. b. What is Ivan's present total revenue? Total revenue: $ c. Should he Increase or decrease the price for adults? Should he Increase or decrease the price for senlors? Adults: Sentors: d. What price will maximize the total revenue from adult customers? Adult price: $ e. What price will maximize the total revenue from seniors? Senlors' price: $ f. What will be the total revenue from both groups? Total revenue: $ Total revenue from adults: $ Total revenue from senlors: $
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