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Ivan uses a variety of approaches when he is trying to sell gym memberships to prospective buyers. In one approach, Ivan asks questions like, Do

Ivan uses a variety of approaches when he is trying to sell gym memberships to prospective buyers. In one approach, Ivan asks questions like, Do you agree that exercise is important to maintain a healthy lifestyle? and Do you think having access to a personal trainer would be helpful in meeting your exercise goals? By getting the prospective buyers to say yes to these questions, Ivan hopes they will say yes when he asks them to commit to buying a gym membership. Which approach to personal selling is Ivan utilizing?
Stimulus response selling
Problem-solving selling
Adaptive selling
Mental states selling

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