IV.Balanced Scorecard - Problem Critical Thinking and Ethics-15 Points Balanced scorecard performance, including environmental, and social Gardini Chocolates makes custom-labeled, high-quality, specialty candy bars for special events and advertising purposes. The company employs several chocolatiers who were trained in Germany. The company offers many varieties of chocolate, including milk, semi-sweet, white, and dark chocolate. It also offers a variety of ingredients, such as coffee, berries, and fresh mint. The real appeal for the company's product, however, is its custom labeling. Customers can order labels for special occasions (for example, wedding invitation labels) or business purposes (for example, business card labels). The company's balanced scorecard for 2018 follows. Actual Target Performance Performance Objectives Financial Perspective Increase shareholder value Measures Operating-income changes from price recovery Operating-income changes from growth Cost savings due to reduced packaging size $1.500,000 $1,000,000 $250,000 $200,000 $50,000 $40,000 Customer Perspective Increase market share Market share of overall candy bar market 78% 8% 7 Number of new product offerings Increase the number of new product offerings Increase customer a cquisitions due to sustainability efforts Percentage of new customers surveyed who required recycled paper options 35% 40% Internal-Business-Process Perspective Average design time Internal quality rating (10-point scale Recycled materials used as a percentage of total materials used 3 days Reduce time to customer 3 days Increase quality 7 points 8 points Increase use of recycled materials 30% 32% Learning-and-Growth Perspective Increase number of professional chocolatiers Increase number of women and minorities in the workforce Number of chocolatiers 5 6 Percentage of women and minorities in the workforce 40% 38% Required: 1. Is Gardini's strategy one of product differentiation or cost leadership? Explain briefly (50 words or less). 2. Was Gardini successful in implementing its strategy in 2018? Explain your answer (100 less) words or 3. Ethics environmental and social performance? Is the company meeting its performance objectives in these two areas, include who is affected by environmental and social performance (100 words or less)? Why did Gardini include balanced scorecard standards relating to IV.Balanced Scorecard - Problem Critical Thinking and Ethics-15 Points Balanced scorecard performance, including environmental, and social Gardini Chocolates makes custom-labeled, high-quality, specialty candy bars for special events and advertising purposes. The company employs several chocolatiers who were trained in Germany. The company offers many varieties of chocolate, including milk, semi-sweet, white, and dark chocolate. It also offers a variety of ingredients, such as coffee, berries, and fresh mint. The real appeal for the company's product, however, is its custom labeling. Customers can order labels for special occasions (for example, wedding invitation labels) or business purposes (for example, business card labels). The company's balanced scorecard for 2018 follows. Actual Target Performance Performance Objectives Financial Perspective Increase shareholder value Measures Operating-income changes from price recovery Operating-income changes from growth Cost savings due to reduced packaging size $1.500,000 $1,000,000 $250,000 $200,000 $50,000 $40,000 Customer Perspective Increase market share Market share of overall candy bar market 78% 8% 7 Number of new product offerings Increase the number of new product offerings Increase customer a cquisitions due to sustainability efforts Percentage of new customers surveyed who required recycled paper options 35% 40% Internal-Business-Process Perspective Average design time Internal quality rating (10-point scale Recycled materials used as a percentage of total materials used 3 days Reduce time to customer 3 days Increase quality 7 points 8 points Increase use of recycled materials 30% 32% Learning-and-Growth Perspective Increase number of professional chocolatiers Increase number of women and minorities in the workforce Number of chocolatiers 5 6 Percentage of women and minorities in the workforce 40% 38% Required: 1. Is Gardini's strategy one of product differentiation or cost leadership? Explain briefly (50 words or less). 2. Was Gardini successful in implementing its strategy in 2018? Explain your answer (100 less) words or 3. Ethics environmental and social performance? Is the company meeting its performance objectives in these two areas, include who is affected by environmental and social performance (100 words or less)? Why did Gardini include balanced scorecard standards relating to
