I've got to make a speech down in Cebu next month. It's part of a conference UP Cebu is having on the general topic of opportunity identication (Ol). They want me to explain why Ol is sometimes more important than brainstorming and other techniques of concept generation. Seems to me it isn't. What do you think?" (Spoints) \"We are increasingly committed to really new productswe see them as the future of our company. Can you explain to me again what the new products process looks like for them? I'm not really convinced that the process you out- lined is applicable to them. Seems like it will generate more incrementally new products rather than bold new ideas.\"(15points)