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IVEY PUBLISHING: 9B04M016 ELI LILLY IN INDIA: RETHINKING THE JOINT VENTURE STRATEGY What are the key issues that Eli Lilly is dealing with? Did Eli

IVEY PUBLISHING: 9B04M016

ELI LILLY IN INDIA: RETHINKING THE JOINT VENTURE STRATEGY

  1. What are the key issues that Eli Lilly is dealing with?
  2. Did Eli Lilly pursue the right strategy to enter the Indian market?
  3. How would you assess the overall performance of the joint venture?
  4. What action would you recommend regarding the Ranbaxy partnership?What are the implications of your recommendation?

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