You are a Brand Manager based in Kuala Lumpur. Your Company, an established clothing line, BRITISHINDIA Malaysia has been experiencing a slump in its sales for the past one year mainly due to the pandemic Covic-19. You are to identify and analyze the current market situation and then formulate a Business Plan Proposal to turn around the business, hence, boasting sales and revenue. Your Business Plan Proposal components should emphasis on the following: 1. Business and Product Description (10 marks) 2. Vision and Mission of the Business (10 marks) 3. Target Market (geographic and audiences) (10 marks) 4. Marketing Mix 4 Ps (20 marks) 5. Marketing Plan (Objectives and Strategies) (25 marks) 6. Promotions (Objectives and Strategies)

The work must be unplagarised The answer sholud be lengthy also