Ivey Publishing: Tech Talk: Creating A Social Media Strategy is the case study.

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Prior to beginning a PACADI assessment, you should first prepare summary (aka a situation analysis) that highlights the key case facts. Then, provide a PACADI analysis as follows. You should aim for about one or two paragraphs per step. The use of figures and tables to represent your conclusions is encouraged.

Step 1: Problem definition. What is the major challenge, problem, opportunity, or decision that has to be made? If there is more than one problem, choose the most important one.

Step 2: Alternatives. Identify in detail the strategic alternatives to address the problem; three to five options generally work best.

Step 3: Criteria. What are the key decision criteria that will guide decision-making? T

Step 4: Analysis. Provide an in-depth analysis of each alternative based on the criteria chosen in step three. Decision tables using criteria as columns and alternatives as rows can be helpful. The pros and cons of the various choices as well as the short- and long-term implications of each may be evaluated. Best, worst, and most likely scenarios can also be insightful.

Step 5: Decision. You propose a final solution to the problem. This decision is justified based on the in-depth analysis of alternative solutions from steps 2-4. Explain why the recommendation made is the best fit for the criteria.

Step 6: Implementation Plan. Sound business decisions often fail due to poor execution. To enhance the likeliness of a successful project outcome, you must finally describe the key steps (activities) to implement the recommendation, timetable, projected costs, expected competitive reaction, success metrics, and risks in the plan.

In addition to the PACADI framework, here are some other rules when writing up cases: