ivory Soap Company

Ivory Soap company is looking to expand their bar soap product audience. They hired you to help them identify a new audience sector. Once they have a strong understanding of this new sector, they will launch a marketing campaign targeting this sector. Your job is to create a customer profile to help Ivory gain a deeper understanding of their new target audience.

Directions: Make sure your assignment contains all three steps below. Don't forget the research!

1. Decide on a new target audience for Ivory Bar Soap. This is your decision and can be any segment that you choose.

2. Research!

Demographic information such as age, sex, location, median income - you should provide real data based upon research. Research resource: http://www.ala.org/rt/magirt/publicationsab/demdata

Psychographic information such as interests, ambitions, attitudes and what's important to them: Research resources: https://www.bls.gov/tus/home.htm

3. Develop a buyer persona based upon your research - use link here for more information: How to Create Buyer Persona

4. Create a summary of the data that you've researched, including your buyer persona, in a Word document that you will submit to Ivory Soap Company to help them with their marketing strategy. (See Boulder as a guide). This should be 1 - 3 pages with citations where data is used.