Question
Ivy Blooms sells wreaths and leis. The following is selected per-unit information for these two products. Wreaths Leis Sales price $ 40 $ 8 Variable
Ivy Blooms sells wreaths and leis. The following is selected per-unit information for these two products.
Wreaths | Leis | ||||||
Sales price | $ | 40 | $ | 8 | |||
Variable costs and expenses | 28 | 2 | |||||
Contribution margin | $ | 12 | $ | 6 | |||
Fixed costs and expenses amount to $97,500 per month.
The company generates total sales of $300,000 per month, of which 80 percent result from the sale of wreaths and the other 20 percent from the sale of leis.
Required:
a.Compute separately the contribution margin ratio for each line of products.
b.Assuming the current sales mix, compute:
1. Average contribution margin ratio of total monthly sales.
2. Monthly operating income.
3. The monthly break-even sales volume (stated in dollars).
c.Assume that through aggressive marketing the company is able to shift its sales mix toward more sales of leis. Total sales remain $300,000 per month, but now 40 percent of this revenue stems from sales of leis. Using this new sales mix, compute:
1. Average contribution margin ratio of total monthly sales.
2. Monthly operating income.
3. The monthly break-even sales volume (stated in dollars).
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