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J . Crew is planning a new line of sherpa bomber jackets for fall. It plans to retail the jackets for $ 1 6 8
JCrew is planning a new line of sherpa bomber jackets for fall. It plans to retail the jackets for $ It is having the jackets produced in the Dominican Republic. Although JCrew does not own the factory, its product development and design costs are $ The total cost of the jacket, including transportation to the stores, is $
What is its breakeven point in a units and b dollars?
For this line to be successful, The Limited needs to make $ profit. What is the new breakeven point in a units and b dollars?
The buyer has just found out that Banana Republic, one of JCrew's major competitors, is bringing out a similar jacket that will retail for $ If JCrew wishes to match Banana Republic's price and still make $ in profit, how many units will it have to sell?
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