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Jack has a friend, Joey, who used to be a printer. He recommends that Jack modify the size ( smaller ) and color mix (
Jack has a friend, Joey, who used to be a printer. He recommends that Jack modify the size smaller and color mix fewer colors on the mailer to reduce the cost of the direct mail piece. The new mailer cost was reduced dramatically to $ While Jack sent out the same number of flyers, unfortunately, it results in few responses, down from response to responses. Now..................calculate the following
Please show your work points
What is the breakeven response rate? pt
Jack sends out fliers. What is the breakeven response number? pt
If Jack gets responses,
What is the Response rate? pt
How much Revenue did he generate? pt
How much profitloss will he realize? pt
What is the profit per response? pt
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