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Jack has a friend, Joey, who used to be a printer. He recommends that Jack modify the size ( smaller ) and color mix (

Jack has a friend, Joey, who used to be a printer. He recommends that Jack modify the size (smaller) and color mix (fewer colors) on the mailer to reduce the cost of the direct mail piece. The new mailer cost was reduced dramatically to $.22. While Jack sent out the same number of flyers, unfortunately, it results in few responses, down from 150 response to 128 responses. Now..................calculate the following
Please show your work (-5 points )
5. What is the break-even response rate? (1 pt)
6. Jack sends out 3,000 fliers. What is the breakeven response number? (1 pt)
7. If Jack gets 128 responses,
What is the Response rate? (1 pt)
How much Revenue did he generate? (1 pt)
How much profit/loss will he realize? (1 pt)
8. What is the profit per response? (1 pt)

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