Question
Jack Spratt Low Fat Products has come up with a new product, Spratt Sprouts. The company paid $75,000 for a marketing survey to determine the
Jack Spratt Low Fat Products has come up with a new product, Spratt Sprouts. The company paid $75,000 for a marketing survey to determine the viability of the product. From the study, it was determined the product could produce sales of $800,000 per year for the next five years. Variable costs will be 25% of sales and the fixed costs associated with the product will be $210,000 per year. The equipment necessary for production will cost $950,000 and will be fully depreciated on a straight-line basis for the five years of the product life, at which point it will have no value. Jack Spratt has a marginal tax rate of 35% and a required return on this project of 14%.
- What is the NPV for this product?
- Based on the NPV, should the new product be launched?
- What is the Profitability Index?
- Extra Credit (not required) What is the Internal Rate of Return?
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