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Jade is CEO of Classy Kicks, a shoe company that caters to a high-end market, and she knows that her customers will be impressed if
Jade is CEO of Classy Kicks, a shoe company that caters to a high-end market, and she knows that her customers will be impressed if the company develops socially responsible programs and that doing so is good for the environment and for the company. She is unsure what she needs to do to start the program and comes to you for advice. What are the three primary things Jade will need to do to have an effective socially responsible program at Classy Kicks? Group of answer choices She should appoint the CFO to be its social responsibility director, ask employees what they want, and survey customers about what they want. She should research programs that other shoe companies do, and copy them, and promote the new program on social media. She should make sure the employees are totally committed to the program before it is implemented and audit their performance regularly to be sure they are following through on program goals. She should ensure that the program is relevant, modern, and has many aspects that can be used to promote the company and develop a following. She needs to be totally committed along with the rest of the top management
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