jake Company Research Objective Question #1 Question #2 Question #3 Question #4 Methodology chosen: Robin Health System To develop desirable themes for a new radio commercial. What words and phrases are used to describe the patient experience? What words and phrases are used to describe the family/support system experience? What makes Robin Health System unique compared to other healthcare systems? Do themes of innovation, close locations, and expert nursing care resonate with consumers? If not, what are more appropriate themes? Rationale: jake Company Research Objective Question #1 Question #2 Question #3 Question #4 Methodology chosen: Delta Airlines To determine how well protocols regarding general procedures and customer interactions are being followed by ticket agents and flight crew. Are ticket agents following the customer service protocol checklist at required levels? Are ticket agents following the procedure checklist at required levels? Are flight crew following the customer service protocol checklist at required levels? Are flight crew following the procedure checklist at required levels? Rationale: