Jake is a small business owner of Macho Doors, a manufacturer and installer of garage doors. His business has earned the reputation of being reliable, trustworthy, and a business that makes high quality, long-lasting doors. However, with rising gasoline and wood prices, Jake is finding it hard to maintain the existing quality standards. If he continues with the existing quality standard, his profit margins will go down and he will not be able to hike his employees' salaries; if he inserts panels of lower quality wood the reputation of his business will be lost. These are typically legitimacy indicators.

Jake is a small business owner of Macho Doors, a manufacturer and installer of garage doors. His business has earned the reputaton of being rellable, trustworthy, and a business that makes high quality, long-lasting doors. However, with rising gasoline and wood prices, Jake is finding it hard to maintain the existing quality standards, If he continues with the existing quality standard, his profit margins will go down and he wili not be able to hike his employees' salaries, if he inserts paneis of lower quality wood the reputation of his business will be lost. These are typically. legitimacy indicators. Multiple Cnoice industry-based people-based product-based organization-betied