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Jake is planning to buy a new car. He studied the contents of an ad describing the superiorit of Honda cars and scrutinized how the
Jake is planning to buy a new car. He studied the contents of an ad describing the superiorit of Honda cars and scrutinized how the advertising message argued in favor of Honda's superiority. According to the elaboration likelihood model ELM Jake is engaging in which o the following routes to persuasion?
Peripheral processing
Comparative analysis
Source bolstering
Central processing
Support arguing
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