Jake'sCafeis a small chain ofspecialitycoffeecafeslocated in the downtown Toronto. Jake wants to encourage vistits to hiscafesby students attending GeorgeBrown,Ryersonand Universityof Toronto. He has done some research and discovered that this age groupoften uses the following search queries - Late night coffee shop.

An example of paid search ad appropriate for the business objective and searcher intent. (4 marks)

Follow the correct format and best practices for writing a paid search ad. (1.5 marks)

Count the number of characters in each headline and descriptive line. Write down the character count for each headline and each descriptive line. (2.5 marks)

List four ad extensions you would recommend. (2 marks)