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James Daunt, the CEO of Barnes & Noble, was hired in 2019. His goal is to change the business model of the company. a. (5
James Daunt, the CEO of Barnes & Noble, was hired in 2019. His goal is to change the business model of the company. a. (5 points) Describe how the market for books has changed since the early 2000s. What do you think are the reasons for the decline in the fortunes of Barnes & Noble? Barnes & Noble is currently expanding for the first time in years (see podcast below). What do you think are the reasons for its recent turnaround? Answer b. (10 points) Consider the following three demand curves: Which one represents the best approximation for the demand Barnes & Noble faces and why? Use the concepts learned in class to describe the characteristics of the market in which Barnes & Noble operates
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