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James Dean has gone out to buy furniture for his new apartment. On his way back home he picks up a tooth-paste as well. and
James Dean has gone out to buy furniture for his new apartment. On his way back home he picks up a tooth-paste as well. and went to rolex shop and buy a rolex watch and went to insurance office and buy a life insurance. The 4 items that James has bought can be classified on the basis of consumer shopping habits. Identify and explain the consumer goods classifications of the 4 items James as purchased and explain the marketing strategy implications associated with each classification
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