James Pritchett is the owner/manager of Lincoln Landscaping, a company that offers a wide variety of landscaping and lawn care services to suburban homeowners.

(a)Pritchett is planning a campaign to advertise their new Total Lawn Care service.The intended message of the campaign is that this service will make your lawn thicker and greener.Describe what is meant by a search quality, an experience quality, and a credence quality.Give and justify your view as to which of these three types of qualities is involved in Pritchett's intended message, and discuss how knowing this could help him design an ad that is more effective in communicating this intended message.

(b)Pritchett has also decided to give more attention to his company's internal marketing.What is internal marketing?Why is it important in general and particularly important in a company that sells a service rather than a good?Give two examples of things that Pritchett might do to improve internal marketing at Lincoln Landscaping.

(c)In an interview about his business for a local newspaper, Pritchett was quoted as follows:"For everything we do, our key focus is on satisfying customer needs."Describe the product concept, the selling concept, and the marketing concept.Give and justify your view about which one of these three concepts is being expressed in this quote.