Jamie wants to purchase comfortable walking shoes. She searches online and goes to the department store to look at the choices. What she had thought was going to be a quick and easy purchase decision has bogged her down when faced with such a wide variety of shoes available. In this situation, hyperchoice refers to a, a situation where consumers' choices provide hedonic as well as utilitarian value O b. the attributes and features that consumers consider while choosing a product O c. the evaluation criteria that are related to the actual choice that is made d. a situation where consumers have too many choices while purchasing