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Jane wants fast - food for her lunch break. She recalls from memory a few fast - food restaurants, demonstrating her top of mind awareness.

Jane wants fast-food for her lunch break. She recalls from memory a few fast-food restaurants, demonstrating her top of mind awareness. The nearest Taco Bueno is 3 hours away, so she is left to choose between Sonic or McDonald's. Sonic and McDonald are the choices she is considering and evaluating for consumption, so they are an example of which of the following?
High-involvement purchase
Buyer's remorse
Consideration set
Search engine optimization
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